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Branding workshop >The importance of the right naming

Episode Description

First impressions matter not only while meeting new people. Frankly speaking, they are even more critical if you are trying to sell products online. While scrolling through millions of pieces of content on search engines or social media feeds, we come across different types of content and ads. When people see a catchy headline, text, or visual, they will most probably click to see the rest. The same goes for your online course name. It needs to answer the question the reader did not even ask yet, for you to be able to stand out from many other courses and eventually sell it. Pay attention to the title of your online course, as it is the first thing your potential customer will see about your program. A good name will set you to encourage people to click on your ad or open your site page.